What are the standard factors for determining damages for defamation?

The standard factors to consider in determining damages for defamation are summarized by Cory J. in Hill v. Church of Scientology, 1995 CanLII 59 (SCC), [1995] 2 S.C.R. 1130 at p. 1203. They include, the plaintiff’s position and standing, the nature and seriousness of the defamatory statements, the mode and extent of publication, the absence or refusal of any retraction or apology, the whole conduct and motive of the defendants from publication through judgment, and any evidence of aggravating or mitigating circumstances.