The following excerpt is from M.A.P. Oil Co., Inc. v. Texaco Inc., 691 F.2d 1303 (9th Cir. 1982):
Similarly, in Gough v. Rossmoor Corp., 585 F.2d 381 (9th Cir.1978), cert. denied, 440 U.S. 936, 99 S.Ct. 1280, 59 L.Ed.2d 494 (1979), an action claiming attempt to monopolize was brought against a retirement community newspaper that refused to accept carpet advertisements from dealers outside the retirement community. Over plaintiffs' insistence that proof of relevant market was unnecessary to their attempt claim, we held:
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