In what circumstances will a company be able to continue to operate under different names?

Alberta, Canada


The following excerpt is from Tower Paint & Laboratories Ltd. v. 126019 Entreprises Ltd. (Stainco Edmonton), 1983 CanLII 1062 (AB QB):

In Edwards v. Pharmaceutical Soc. of Great Britain, [1910] 2 K.B. 766 (D.C.), Lord Alverstone C.J. points out that “persons constantly carry on business under other names than their own”.

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