What is the proper consumer perspective for an advertisement?
Ontario, Canada
The following excerpt is from Canada (Competition Bureau) v. Chatr Wireless Inc., 2013 ONSC 5315 (CanLII):
Richard v. Time Inc. defines the person considering the advertisement in three ways: credulous, inexperienced and a consumer. I take this as a starting point for determining the proper consumer perspective for the purposes of this Application.
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