Does a plaintiff have to prove that he or she was deceived in order to obtain damages from a tobacco company?
British Columbia, Canada
The following excerpt is from Ileman v. Rogers Communications Inc., 2014 BCSC 1002 (CanLII):
The appeal of that decision was decided the following year: Knight v. Imperial Tobacco (C.A.). However, only tangential reference was made to the question of whether or not the plaintiff was required to demonstrate that he or she was deceived. Justice Hall stated, at paras. 17 and 26:
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