Is it reasonable for ICBC to place an advertisement in the local paper?

British Columbia, Canada


The following excerpt is from Goncalves v. Doe, 2010 BCSC 1241 (CanLII):

ICBC relies on the decision in Becker v. Insurance Corporation of British Columbia, 2002 BCSC 1106 for the proposition that it would have been reasonable to place an advertisement in the paper. In my opinion, the reasoning in that case on this point does not assist ICBC. There the accident occurred within the Municipality of Whistler in an area where considerable local traffic could be expected. Placing an advertisement in a local paper could likely have been effective.

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