Position title
Remote Digital Marketing Manager
Description

The primary objective of the Digital Marketing Manager - Remote is to develop and execute digital marketing campaigns in support of Alexsei ’s business objectives, while providing digital leadership and advocacy to the wider team.

The role will be responsible for paid acquisition (Google Ads, Facebook etc.), email marketing, website development and maintenance (Wordpress), SEO and data/analytics (Google Analytics etc.)

Responsibilities
  • Maintain and execute digital marketing plans in support of marketing and admissions plans
  • Manage all paid channels, either internally or through external agencies, including accountability for lead volume, cost per lead, cost per acquisition, budget and spend
  • Manage email marketing through tools such as MailChimp and Intercom
  • Manage SEO strategy and tactics, either internally or through external agencies.
  • Manage the development and continual improvement and optimisation of Alexsei web site.
  • Provide guidance on digital marketing best practices across all channels and touchpoints
  • Provide key data and analytics on digital efforts, including paid campaign results, website traff
Qualifications
  • Minimum 2 years’ experience with in-house digital marketing or in a digital-focused marketing role
  • Deep knowledge of Google Ads, Facebook Ads Manager and Google Analytics
  • Working knowledge of HTML and CSS
  • Previous e-commerce experience is an asset
  • Results driven with strong growth hacker mindset
  • Highly organized and efficient
  • Culturally sensitive and embraces diversity
  • Resourceful and identifies opportunities for continuous improvement
  • Diplomatic, resilient, and adaptable to shifting priorities
  • Sound judgment and ability to problem solve
  • Excellent verbal and written communication
  • Ability to work as a member of a team
Employment Type
Full time
Job Location
10 Dundas Street East, Suite 1002, Toronto, Ontario, M5P 2J9, Canada
Remote work possible
Date posted
September 16, 2020
Valid through
August 31, 2020
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Position: Remote Digital Marketing Manager

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